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Friday, June 27, 2003

As a response to viewing writing on merchandise on Engrish.com, I wonder if people who publish the product, with full knowledge that people will be using their products, you would think that they would get someone with an ENGLISH background to verify the sense of the writing on their products (that includes store front signage and warning labels on public transport). Or perhaps they think that someone who graduated at the top of his/her class at the local university would have a decent command of the english language instead of unawaringly, giving entertainment to the english speaking world. Then again, its because of the insouciant attitude of the business world sometimes that things do sell. For example, the idea that a 'foreign' language printed on a t-shirt would look COOL will sell. Whether or not the words printed on the t-shirt will make any sort of sense, people will buy them because they think its cool to have a foreign language/design on their chest. While we laugh at their poor use of the english language in their labelling, the North American market falls into the same category of misusing foreign languages especially when it comes to labelling clothing. For example, I once saw a girl with the word "GIRL " in chinese on her chest. If she wore that in China, people would have an affinity to laugh at the fact that she is confused about her gender and needs to wear a t-shirt informing people of her gender. Another case of misuse of language is in tatooing. It is very popular these days to get a chinese character tattooed. However, it is necessary to be informed of the character that is tattooed on the arm as this is quite permanent. I don't know if it is very cool to have the word "MEAL" tattooed in chinese. (This was on some guy's arm, caucasian, and I kid you not). Nor is it cool to have the word "MAN" tattooed in chinese because it is also quite obnoxious and retarded all at once.

MY point? I don't know if I have one because I still like to laugh at the misuse of the English language in foreign countries.

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